Tipping The Odds for the Entrepreneur
Big ideas on Success for the Small Business Owner

by Kevin C. Maki
Reviewed by Brian Beirl

When you find your company name at the top of your checks and your name in the lower right you are an entrepreneur. You will have all the challenges that any business experiences, but may not have the resources to catch yourself from making costly mistakes.

Kevin Maki’s book is a compendium of business wisdom that many have heard, but may have forgotten. The book is written at a pace that will be appreciated by the busy entrepreneur. No endlessly repeating of a single point, but a building of a mindset, followed by a series of sound business principles that will carry your business to the next level.

The book is filled with anecdotes and thoughts of successful, “never give up” business owners. Here is a short example:

Owning a business allows you to surround yourself with people you like and respect. In our companies we work hard, but we also have fun. To paraphrase Warren Buffett, “Working with people that make your stomach churn is like saving up sex for your old age - not a good idea.”

The reader will be introduced to the SLEEC method of supporting your goals:

S= Sales and Marketing
L= Loyalty
E= Engaged
E= Employees
C=Customers/ Clients

Section II of the book has interesting and informative profiles of numerous successful entrepreneurs and what they learned along the way to the business of their dreams. There is also information on making your business attractive to buyers and saleable. See how the R C Willey Company and the pampered chef caught the eye of Warren Buffett and became part of Berkshire Hathaway.

Running your own business can be a lonely business. Take a look at this book and you will find yourself supported and educated by your fellow entrepreneurs.

Hooked on the book? Click here to buy book now.

Dr. Brian Beirl enjoys an active general dentistry practice and is also an author, educator, presenter, consultant and business coach. He has published, the bookbinder, a popular business fable regarding the personal challenges of running a business, and the soon to be released, the bookbinder,Janis’ Story, a story of a woman’s struggle to balance her professional and personal life.

www.mybookbinder.com / BrianBeirlDDS@BBeirl.com / BrianBeirlDDS.com