Book Review l You,Inc.

There are many business books that you skim and then there is the rare book you want to read out loud to your business associates, family and friends. You, Inc. is such a book.

You, Inc. blurs the lines of business, self-improvement and motivation. Through the use of one to three page stories gleaned over his thirty years of consulting experience, Beckwith guides us through a journey of appreciating who we are and how we present ourselves to the world. In his chapter on communicating, he discusses the importance of lead lines, in both our speaking and our writing. In fact, this review is a conscious effort to have more interesting and appealing lead sentences.

Other topics presented are: What People Buy, Planning and Preparing, Listening and Speaking, Relating, Attitudes and Beliefs, and a tremendous discussion of Tactics and Habits. Here are just a few examples of the valuable insights found in the Tactics and Habits chapter: how to write an effective thank you; new cell phone etiquette; the importance of how we dress for business, including your briefcase; and why flattery will get you nowhere.

Interspersed at appropriate intervals are the inspiring stories told by Harry Beckwith’s wife Christine. She has battled and is victorious over cancer. Her stories add a balance to the book, to remind us all of priorities and where our business lives should rank with our personal relationships.

Harry Beckwith’s first three books: What Clients Love, The Invisible Touch, and the bestselling, Selling the Invisible, set the stage for this remarkable book. Keeping with the spirit of his message to enjoy ourselves in what we do, allow me to close with this:

I would recommend that You Inc.lude this book in your library.

Hooked on the book? Click here to buy now

Dr. Brian Beirl enjoys an active general dentistry practice and is also an author, educator, presenter, consultant and business coach. He has published, the bookbinder, a popular business fable regarding the personal challenges of running a business, and the soon to be released, the bookbinder,Janis’ Story, a story of a woman’s struggle to balance her professional and personal life.